Hutschn and Makers Bible

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101 brands from alpine valleys and mountain regions

The Makers Bible contains 101 carefully curated brands and products from alpine valleys and mountain regions. “The Alps” provides campfire stories and also serves as a travel guide for the next trip to the cultural area of the Alps. We are of course delighted that Hutschn, one of these curated brands from the Berchtesgaden Alps, is also taking part.

The magic of the Alps

Many of us are enchanted by the Alps. When we hear the word Alps, we immediately have images in mind: snow-covered peaks, lakes reflecting mountains and sky, mighty mountain forests and the rustic charm of a mountain hut. The meeting of two continental plates created high mountains and deep valleys. These in turn produced a very specific type of person who has its very own mentality.

The third edition of the Makers Bible explores this mentality; it is dedicated to passionate makers and their brands, this time in an extreme environment, with severe climatic conditions in which protection from them is essential for survival.

Architecture, accommodation and places to visit

The curators of the Makers Bible present makers and crafters from the Alps. For this alpine edition, they have also decided to look beyond the workshops and studios. To survive in the Alps, a roof over your head, shelter, is essential. In the Alps, the “seeker of protection” also experiences unique hospitality. Traditional location and skilled craftsmanship, formerly out of necessity, today as a return, play an important role.

Ideas for your next trip

Modern alpine architecture, alpine cuisine and accommodation as inspiration for the next trip. The book wants to encourage its readers to discover “their” makers themselves, which is why restaurants and hotels have also been curated according to Makers Bible criteria. The Alps contains URLs and further information, so this issue can also be used as a source of ideas for the next travel route through the Alpine region.

Stories from makers

The Alps — a manifesto for quality, passion and craftsmanship — focuses on authentic makers who produce their products mostly or even entirely by hand. Some of you are traditional craftsmen and women, others have left a desk job to focus on something tangible, and others are decades or centuries old brands with legendary status and international brand recognition. The Makers Bible contains their stories; told in such a memorable way that they are told by the reader. We call them campfire stories.

Alternatives to the traditional

Why does the Makers Bible exist? Because there is always an alternative. An alternative to questionable and unfair production methods, an alternative to industrially produced food, an alternative to environmentally unfriendly materials and waste. Makers Bible always offers conscious buyers an alternative. Because our buying decisions, our daily, truly democratic decisions that can make a difference. ‍

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A manifesto for quality, passion and craftsmanship

The essence of the Makers Bible are three attributes. First it is the quality per se, which generate the described makers. We equate quality with individuality; no handmade product is the same as another. Quality is reflected in the choice of material that lasts longer, feels better or simply smells better and which is perhaps compostable or recyclable. Quality is also when something can be repaired (instead of replaced). Quality is the test of time and the emotional value that grows over time.

Another value and therefore criterion for curating the Makers Bible is passion. The passion of a “craftsman” is manifested in his attention to detail, in the robustness and ultimately the idealism with which a maker gets down to business. This “idealism” is often combined with pragmatism, for example when choosing local partners and easily accessible raw materials and partner companies. In food production, passion is reflected in how humanely the craftsman treats livestock.

Last but not least, craftsmanship. The trained talent to produce something with his hands and tools. Of course, the traditional, inherited methods of production are of interest. But with “the Alps,” we are also looking at modern, innovative makers; an obvious example is the use of computers in design, processes, or communication. Makers Bible, however, is not so dogmatic that they would only curate products that are only made in one place. That would be unrealistic. Whisky, for example, can be produced entirely in one place, using local ingredients. In textile manufacturing, however, this is virtually impossible. ‍

The mix does it ‍

It is the curated mix of makers and brands, 101 in this book, which not only the reader but also the “makers” find interesting. A. Lange & Söhne, Bulthaup, Mercedes-Benz (G-Class), Jan Kath, Leica Camera are not only brands from the top 10 of the 'German Luxury Brand Ranking' but also brands that were included in at least one of the issues of the Makers Bible. Here they are right in the middle of it and side by side with very small makers such as Hutschn, Michele Massaro from Maniago in Italy or Noriaki Narushima from Erding near Munich, both are cutlers (whose knives require you to wait 18 months). And these in turn in a mix with medium-sized companies, such as Güde Solingen, whose artisanal knives are positioned in the medium to upper price segment.

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